Pivoting to a new future
Becoming Studio Australia Barcelona 3.0
Natalia and I migrated to Spain in 2005. I could intuitively feel the winds of change in the economy, but I was in a completely alien country and market, so all I could do was trust my gut.
I had come to Barcelona six months earlier and created the legal entity for my building company in 7 days. Still, once we arrived in Barcelona, the thought of retraining 30 tradespeople in my way of design and construction in another language just made my eyes glaze over.
Instead, we started what I can now refer to as Studio Australia Barcelona 1.0 four months after landing. The Pilates and holistic health industry was just evolving here, and it seemed like a more logical direction to choose.
Surviving with sheer determination
I am not ashamed to say that some days we would go to work crying, care for our clients with all our hearts and souls, and come home crying, but I was determined not to give up.
I had invested everything I had ever worked for in my life into this business, and I was going to make it work.
Determination is another of the key aspects of success.
Statistics show that 95% of small businesses fail in the first five years. This can be due to many reasons, but I’d say that giving up is near the top of the list. The reality is most of us just do not have the stamina for business.
People assume it’s a God-given right to be a business person, but it’s a learnt skill set.
How we survived is another story, but I can tell you that the journey would take my skills as a business person into another realm, especially the digital, and teach me what it really means to succeed when you move country, hemispheres, industries and compete in an international market place and a new industry.
As they say, ‘ignorance is bliss’.
Straight from the studio
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